KOC Results Report After 11.11: What to Send Brands and How to Present It
Published 5 min read
During this year's 11.11 season, many creators received several collaboration offers at once. The videos are posted and the discount codes are attached, but the next step often gets forgotten: sending a KOC results report to the brand. Without a report, it's hard for the brand to see what you brought to the campaign. That makes the next collaboration easy to slip away, too.
This article answers the questions creators often search for about post-campaign reports: what to include, when to send it, how to write it when the numbers aren't great, and how to store everything so it doesn't get messy.
What is a KOC results report, and why do brands need it?
A KOC results report is a short summary. It shows the brand how your content performed after it went live, including the numbers, screenshots as proof and a few comments from you.
Brands need reports to wrap up a campaign and choose creators for the next round. During sale season, customers compare prices and offers more. That's why brands want to know even more clearly which content actually sends viewers to the product page.
For you, a report shows the brand that you work responsibly all the way to the end. It's also raw material for building your creator portfolio later on.
Which numbers should a KOC results report include?
A useful report only needs to answer three questions: how many people your content reached, how they engaged, and what they did next. You don't need to paste every number the platform offers.
| Information group | What it includes | Where to find it |
|---|---|---|
| General information | Campaign name, product, posting date, post link | Your own notes |
| Reach | Views, accounts reached | The platform's analytics section |
| Engagement | Likes, comments, shares, saves | The platform's analytics section |
| Actions | Link clicks, discount code uses | Provided by the brand or a link-tracking tool |
| Notes | Notable comments, questions viewers keep asking | The comments under your post |
A small tip: screenshot your numbers as soon as you close the report, and note the capture date clearly. Platform numbers change over time. With a capture date, both sides look at the same point in time.
When should you send the report after the campaign?
Ask the brand about the reporting deadline as soon as you receive the brief. If the brief doesn't say, you can proactively suggest sending it after the promotion ends.
For an 11.11 campaign, viewers can still find your video after the sale day. You can send a quick version right after the event, then update it if the brand needs. What matters is agreeing in advance so nobody has to guess.
How do you write the report when the numbers fall short of expectations?
Send the real numbers, along with a short explanation and one suggestion for next time. Polishing the numbers will cost you trust, because brands usually have ways to cross-check them.
Your explanation should rest on specific observations, for example:
- The posting time overlapped with many brands launching offers at once.
- Viewers asked a lot about price, which shows they were comparing.
- The first few seconds of the video may not have held viewers' attention.
Illustrative example (hypothetical): a KOC reviewing an air fryer sees decent views but low link clicks. In the report, you note this and quote a few comments asking about warranty. Then you suggest that next time you explain the warranty policy clearly in the video itself. The brand receives usable information, not just numbers.
How do you track campaign performance when you take on many jobs at once?
The simplest way is to gather the results of every campaign in one place. Don't let them scatter across screenshots, messages and phone notes.
If you keep records yourself, a spreadsheet with one row per campaign is enough to start. Useful columns include: brand, posting date, post link, the information groups from the table above, the report sending date and the brand's feedback.
On HOJA, creators can track the results of the campaigns they've joined. HOJA has a collaboration results report section and a leaderboard. You can review your collaborations in one place instead of digging through old conversations.
How do old reports help your creator profile?
Each report is proof of how you work. After collecting a few campaigns, you can see which content niche suits you and which kinds of videos get the most response from viewers.
When a new offer comes in, you can cite real results instead of speaking in generalities. Just remember to ask the brand before sharing their campaign numbers with anyone else.
How do you get started on your first report?
- List the campaigns you joined during the 11.11 season.
- For each campaign, screenshot the numbers and note the capture date.
- Fill in the information for the five groups in the table above.
- Write a few sentences of notes: what went well, what didn't, and what you'll try next time.
- Send it to the brand by the agreed deadline and keep a copy of what you sent.
Once you've done it the first time, later reports will be faster because you already have the template.
If you'd like a place to look back at the results of your collaborations, see how HOJA helps creators track campaign results.