Separate campaign types
Set goals, timing, content volume, and review rhythm separately for ongoing operations and time-specific events.
Set candidate conditions first
Confirm channels, languages, regions, content scope, and public-consent conditions transparently in the brief.
Separate budget assumptions
Keep creator payout, operating cost, and comparison criteria apart while preserving each assumption's source and change.
Connect review criteria
Check execution period, performance source, and aggregation delay together so later interpretation does not drift.
State multi-country conditions
Review country and channel language, timing, disclosure, and delivery conditions separately instead of converting them into one number.