Break down the conditions
Separate the purpose of price, scale, and style conditions to reduce unnecessary exclusion.
Check early exclusion
Do not quickly exclude a candidate from one public-profile moment or an impression of appearance.
Read reach conditions broadly
Review prospective audience, channel, and regional conditions with verifiable evidence instead of stereotypes.
Do not treat rank as a decision
A ranking is an auxiliary signal with data limits and uncertainty, not a substitute for human judgment.
Check candidate-pool diversity
Record selection and supply concentration as a signal for an operator to revisit, not a score or quota to enforce.
Separate unit cost from fit
Compare unit cost with content scope, rights, and execution conditions rather than using it as automatic selection rationale.