How KOC and KOL campaigns run on HOJA

7 stages from creating a campaign, matching and reviewing candidates, inviting and signing to content review, performance and payout.

Create a campaign

Record goals, requirements, and budget conditions in a campaign brief.

Review a candidate's source, freshness, and fit rationale together.

Review the shortlist while keeping creators' public information separate from the brand's internal evaluation notes.

Record invitation, expression of interest, decline, and proposal as separate events.

Keep collaboration terms, rights, and approval in verifiable records for both parties.

Manage drafts, feedback, revisions, and the final public link by stage.

Keep performance data sources, summary reports and payout records separate so they are easy to check.

Real cancellations, disputes and payouts are handled in your HOJA account under the contract and published policies.

AI support for influencer marketing operations
What AI can help with in KOC and KOL campaigns, from campaign setup to feedback data, and which decisions always stay with people.
Explainable AI recommendations for KOCs and KOLs
HOJA structures campaign requirements, retrieves candidates from consented public information and explains each recommendation so brands can decide.
Transparency and protection in KOC and KOL collaborations
How HOJA records progress, contracts and content standards and protects budgets so brands and creators can trust each other.