Explainable AI recommendations for KOCs and KOLs

HOJA structures campaign requirements, retrieves candidates from consented public information and explains each recommendation so brands can decide.

Normalize requirements

Keep original briefs, AI suggestions, edits, and versions distinct.

Retrieve candidates

Use only publicly consented and accessible channel information for the broad candidate set.

Pre-rank

Review activity, geography, language, and risk conditions cautiously with their sources.

Rank in detail

Separate style and fit inference from factual data, uncertainty, and model version.

Revalidate and learn

Keep a copy of the conditions at collaboration time so newer data never changes an earlier contract.

HOJA's principles

A brand's private brief and internal notes are never used to make recommendations for another brand. HOJA never selects, invites or confirms contracts automatically.

How KOC and KOL campaigns run on HOJA
7 stages from creating a campaign, matching and reviewing candidates, inviting and signing to content review, performance and payout.
AI support for influencer marketing operations
What AI can help with in KOC and KOL campaigns, from campaign setup to feedback data, and which decisions always stay with people.
Transparency and protection in KOC and KOL collaborations
How HOJA records progress, contracts and content standards and protects budgets so brands and creators can trust each other.