How to become a TikTok KOC and get brand collaborations

There are two ways to work as a KOC on TikTok: join TikTok Shop Affiliate for per-order commission, or take direct brand collaborations on HOJA. See the official conditions and how to prepare your profile.

Two ways to be a KOC on TikTok
TikTok Shop Affiliate: tag products in videos or livestreams and earn commission per order. Direct brand collaboration: receive a flat fee, commission or free product under terms agreed for each collaboration.
You can use both at the same time; each side's conditions are independent.
TikTok Shop Affiliate eligibility
According to TikTok Shop Vietnam's official page (updated 07/17/2026): at least 1,000 followers, aged 18 or older, no Creator Code of Conduct violations, and an identity document linked to no more than 5 TikTok Shop accounts.
These conditions are set by TikTok and may change; HOJA checked them on 2026-09-17, so confirm on the official page before applying.
Create a creator account on HOJA
Sign up with your email and verify it to start receiving direct collaborations from brands.
HOJA for Influencer is currently free and sets no minimum follower count to sign up.
Add your public TikTok channel and pick a niche
Add your public TikTok profile, plus other channels if you have them (Instagram, Facebook, YouTube, Threads), then choose your content niche so brands can find you.
HOJA only uses public profile information and never posts or edits your content.
Apply to campaigns or accept invitations
Browse suitable campaigns, apply or respond to invitations, agree on terms, submit a draft for review, then publish and submit the final link.
Each campaign has its own conditions set by the brand, such as content niche or channel size.

The brand collaboration workflow, step by step
From invitation to the final published link: the 5 steps a KOC or KOL confirms when taking on a brand collaboration on HOJA.
How to add a promotional link to your post
Find the right link for each collaboration, place it where the channel allows and check that it opens publicly before you submit it.
How to improve your rating for better deals
Confirming commitments, delivering on time, replying promptly and keeping proof of completion help KOCs and KOLs build trust with brands.
Content delivery timelines in brand collaborations
Understand the draft, review, publishing and final link milestones so you deliver content on time and avoid missing brand deadlines.
What is a KOC? How KOCs differ from KOLs and how to start working with brands
A KOC (Key Opinion Consumer) is a consumer who uses a product for real and shares the experience. See how KOCs differ from KOLs, how a brand collaboration works, and how to spot fake invitations.
Can you earn money as a KOC? Income sources and payment conditions
Yes, but the income depends on the type of collaboration rather than your follower count. See the four income sources, what sets the fee, when a payout is confirmed, and who owes the tax.
What must a KOC/KOL booking contract cover?
Before signing, check six groups of terms: the scope of work, the fee and payment deadline, the draft and publish dates, the revision limit, the content retention period, and the usage rights. On HOJA these are written into the collaboration terms before the e-contract is issued.
Fees and how you get paid on HOJA
HOJA for Influencer is currently free for creators. HOJA does not transfer money or take commission: the advertiser pays you directly and records the payment with proof so you can track it.

How to become a TikTok KOC and get brand collaborations

Two ways to be a KOC on TikTok

TikTok Shop Affiliate eligibility

Create a creator account on HOJA

Add your public TikTok channel and pick a niche

Apply to campaigns or accept invitations

Brand enquiries go to HOJA contact