The brand collaboration workflow, step by step

From invitation to the final published link: the 5 steps a KOC or KOL confirms when taking on a brand collaboration on HOJA.

Connect public channels
Connect public channel information and content statistics needed for collaboration.
Private messages, passwords, and payment credentials are never connection data.
Review the invitation
Read the campaign purpose, product, key messages, and requirements before deciding whether to express interest.
Receiving an invitation does not confirm registration, selection, or a collaboration.
Review the proposal
Confirm format, rate, production scope, and whether an idea or script is needed.
Amounts and contract terms are confirmed separately by authorized parties.
Submit a draft and receive feedback
Submit a publicly accessible draft link and any needed notes, then check the review status.
Do not publish before review or use a private link as final evidence.
Publish and record completion
Publish approved content, submit its public final link, and check the collaboration status.
Completion and payout timing follow the contract and HOJA's settlement policy.

How to add a promotional link to your post
Find the right link for each collaboration, place it where the channel allows and check that it opens publicly before you submit it.
How to improve your rating for better deals
Confirming commitments, delivering on time, replying promptly and keeping proof of completion help KOCs and KOLs build trust with brands.
Content delivery timelines in brand collaborations
Understand the draft, review, publishing and final link milestones so you deliver content on time and avoid missing brand deadlines.
What is a KOC? How KOCs differ from KOLs and how to start working with brands
A KOC (Key Opinion Consumer) is a consumer who uses a product for real and shares the experience. See how KOCs differ from KOLs, how a brand collaboration works, and how to spot fake invitations.
How to become a TikTok KOC and get brand collaborations
There are two ways to work as a KOC on TikTok: join TikTok Shop Affiliate for per-order commission, or take direct brand collaborations on HOJA. See the official conditions and how to prepare your profile.
Can you earn money as a KOC? Income sources and payment conditions
Yes, but the income depends on the type of collaboration rather than your follower count. See the four income sources, what sets the fee, when a payout is confirmed, and who owes the tax.
What must a KOC/KOL booking contract cover?
Before signing, check six groups of terms: the scope of work, the fee and payment deadline, the draft and publish dates, the revision limit, the content retention period, and the usage rights. On HOJA these are written into the collaboration terms before the e-contract is issued.
Fees and how you get paid on HOJA
HOJA for Influencer is currently free for creators. HOJA does not transfer money or take commission: the advertiser pays you directly and records the payment with proof so you can track it.

The brand collaboration workflow, step by step

Connect public channels

Review the invitation

Review the proposal

Submit a draft and receive feedback

Publish and record completion

Brand enquiries go to HOJA contact