Content delivery timelines in brand collaborations

Understand the draft, review, publishing and final link milestones so you deliver content on time and avoid missing brand deadlines.

Check milestones
In collaboration details, check dates for starting production, drafts, review, and the final link.
Shown dates are current conditions for that collaboration and do not automatically apply elsewhere.
Share progress
If a delay or missing information is possible, notify the collaboration through a recordable channel.
Do not share personal contact details or private material unnecessarily.
Handle review responses
Check revision requests and approval status, then submit a new draft when needed.
Automatic approval and extension eligibility are decided by the current collaboration policy, not public guidance.
Confirm final submission
After publishing, submit the public final link and required evidence, then check the status change.
Completion and settlement are separate records; neither automatically guarantees the other.

The brand collaboration workflow, step by step
From invitation to the final published link: the 5 steps a KOC or KOL confirms when taking on a brand collaboration on HOJA.
How to add a promotional link to your post
Find the right link for each collaboration, place it where the channel allows and check that it opens publicly before you submit it.
How to improve your rating for better deals
Confirming commitments, delivering on time, replying promptly and keeping proof of completion help KOCs and KOLs build trust with brands.
What is a KOC? How KOCs differ from KOLs and how to start working with brands
A KOC (Key Opinion Consumer) is a consumer who uses a product for real and shares the experience. See how KOCs differ from KOLs, how a brand collaboration works, and how to spot fake invitations.
How to become a TikTok KOC and get brand collaborations
There are two ways to work as a KOC on TikTok: join TikTok Shop Affiliate for per-order commission, or take direct brand collaborations on HOJA. See the official conditions and how to prepare your profile.
Can you earn money as a KOC? Income sources and payment conditions
Yes, but the income depends on the type of collaboration rather than your follower count. See the four income sources, what sets the fee, when a payout is confirmed, and who owes the tax.
What must a KOC/KOL booking contract cover?
Before signing, check six groups of terms: the scope of work, the fee and payment deadline, the draft and publish dates, the revision limit, the content retention period, and the usage rights. On HOJA these are written into the collaboration terms before the e-contract is issued.
Fees and how you get paid on HOJA
HOJA for Influencer is currently free for creators. HOJA does not transfer money or take commission: the advertiser pays you directly and records the payment with proof so you can track it.

Content delivery timelines in brand collaborations

Check milestones

Share progress

Handle review responses

Confirm final submission

Brand enquiries go to HOJA contact