Fees and how you get paid on HOJA

HOJA for Influencer is currently free for creators. HOJA does not transfer money or take commission: the advertiser pays you directly and records the payment with proof so you can track it.

HOJA is free for creators
HOJA for Influencer is currently free for creators, KOCs and KOLs: no sign-up fee and no subscription.
HOJA never receives or sends money on your behalf, so it does not deduct commission from your payments.
Add a payout account
Add the bank account the advertiser should transfer to once a settlement is approved.
HOJA does not verify accounts with the bank; double-check the account number and account holder name yourself.
Track settlement status
Each collaboration has a settlement type (flat fee, commission or free product) and a status: Pending payment, Payment approved, Paid, or Canceled.
"Pending payment" means the advertiser has not confirmed the amount yet.
Send a payout request
When a settlement is Payment approved and you have a payout account, you can send the advertiser a payout request with an optional note of up to 200 characters.
You can resend after 24 hours. A request is a reminder and does not change the approved amount.
Get paid and check the proof
The advertiser transfers the money, then records the payment with a reference number and up to 2 transfer receipts; the settlement becomes Paid.
HOJA does not withhold or advise on tax; your personal income tax obligations follow current regulations.

The brand collaboration workflow, step by step
From invitation to the final published link: the 5 steps a KOC or KOL confirms when taking on a brand collaboration on HOJA.
How to add a promotional link to your post
Find the right link for each collaboration, place it where the channel allows and check that it opens publicly before you submit it.
How to improve your rating for better deals
Confirming commitments, delivering on time, replying promptly and keeping proof of completion help KOCs and KOLs build trust with brands.
Content delivery timelines in brand collaborations
Understand the draft, review, publishing and final link milestones so you deliver content on time and avoid missing brand deadlines.
What is a KOC? How KOCs differ from KOLs and how to start working with brands
A KOC (Key Opinion Consumer) is a consumer who uses a product for real and shares the experience. See how KOCs differ from KOLs, how a brand collaboration works, and how to spot fake invitations.
How to become a TikTok KOC and get brand collaborations
There are two ways to work as a KOC on TikTok: join TikTok Shop Affiliate for per-order commission, or take direct brand collaborations on HOJA. See the official conditions and how to prepare your profile.
Can you earn money as a KOC? Income sources and payment conditions
Yes, but the income depends on the type of collaboration rather than your follower count. See the four income sources, what sets the fee, when a payout is confirmed, and who owes the tax.
What must a KOC/KOL booking contract cover?
Before signing, check six groups of terms: the scope of work, the fee and payment deadline, the draft and publish dates, the revision limit, the content retention period, and the usage rights. On HOJA these are written into the collaboration terms before the e-contract is issued.

Fees and how you get paid on HOJA

HOJA is free for creators

Add a payout account

Track settlement status

Send a payout request

Get paid and check the proof

Brand enquiries go to HOJA contact