How to add a promotional link to your post

Find the right link for each collaboration, place it where the channel allows and check that it opens publicly before you submit it.

Find the link in collaboration details
Check the specified link and its conditions in the campaign requirements first.
Do not change a personal profile or channel setting without authorization.
Choose a channel placement
Use the required location in the content description, caption, or permitted profile-link area.
Platform link features and visibility follow that platform's current policy.
Check public access
Before submitting, confirm that recipients can open the link and reach the intended destination.
Private, expired, or permission-gated links may not be valid review evidence.
Record it with the content
Keep the published link and needed tracking-link information together in the collaboration record.
Clicks and conversions are handled only within consented measurement sources and scope.

The brand collaboration workflow, step by step
From invitation to the final published link: the 5 steps a KOC or KOL confirms when taking on a brand collaboration on HOJA.
How to improve your rating for better deals
Confirming commitments, delivering on time, replying promptly and keeping proof of completion help KOCs and KOLs build trust with brands.
Content delivery timelines in brand collaborations
Understand the draft, review, publishing and final link milestones so you deliver content on time and avoid missing brand deadlines.
What is a KOC? How KOCs differ from KOLs and how to start working with brands
A KOC (Key Opinion Consumer) is a consumer who uses a product for real and shares the experience. See how KOCs differ from KOLs, how a brand collaboration works, and how to spot fake invitations.
How to become a TikTok KOC and get brand collaborations
There are two ways to work as a KOC on TikTok: join TikTok Shop Affiliate for per-order commission, or take direct brand collaborations on HOJA. See the official conditions and how to prepare your profile.
Can you earn money as a KOC? Income sources and payment conditions
Yes, but the income depends on the type of collaboration rather than your follower count. See the four income sources, what sets the fee, when a payout is confirmed, and who owes the tax.
What must a KOC/KOL booking contract cover?
Before signing, check six groups of terms: the scope of work, the fee and payment deadline, the draft and publish dates, the revision limit, the content retention period, and the usage rights. On HOJA these are written into the collaboration terms before the e-contract is issued.
Fees and how you get paid on HOJA
HOJA for Influencer is currently free for creators. HOJA does not transfer money or take commission: the advertiser pays you directly and records the payment with proof so you can track it.

How to add a promotional link to your post

Find the link in collaboration details

Choose a channel placement

Check public access

Record it with the content

Brand enquiries go to HOJA contact